SEO Knowledge Base

Welcome to our SEO Knowledge Base, your go-to resource for everything SEO! Whether you’re just starting your journey into the world of search engine optimization or you’re looking to deepen your understanding of specific technical aspects, you’ve arrived at the right place. Our comprehensive guide is designed with both beginners and seasoned professionals in mind, offering accessible, step-by-step tutorials alongside a wealth of in-depth technical articles.

Begin Your SEO Journey: Dive into our beginner’s tutorial, where we break down the basics of SEO in easy-to-understand terms. This tutorial is perfect for those new to SEO, providing you with a solid foundation and equipping you with the knowledge to start optimizing your website effectively.

Explore In-Depth with Technical Articles: For those ready to delve deeper, our filterable section of technical articles awaits. Each piece covers a specific SEO subject in detail, from keyword research strategies to the nuances of mobile optimization and beyond. This section is regularly updated to keep you informed of the latest trends and techniques in the ever-evolving SEO landscape.

Our goal is to make SEO understandable and accessible to everyone, no matter your level of experience. Inspired by the extremely competitive SEO landscape of Montreal, our SEO Knowledge Base is designed to provide you with valuable insights and practical tips that will enhance your website’s visibility, drive traffic, and help you achieve your online marketing goals no matter where you are. Welcome aboard, and happy optimizing!

As you explore our SEO Knowledge Base and embark on your journey to mastering search engine optimization, remember that you’re not alone. If at any point you feel the need for professional assistance, Heeded is here to help (especially if you happen to be located in Montreal!). We offer a comprehensive suite of website design and development services, seamlessly integrated with SEO offers tailored to your unique needs. If you’re looking to start fresh, you can even get a website online quote.

Our team of experts is dedicated to creating visually stunning websites that are not only user-friendly but also optimized for the best possible search engine performance. Whether you’re looking to enhance your current website or build a new one from the ground up, our bespoke services are designed to elevate your online presence. Let us take the hassle out of SEO and website optimization so you can focus on what you do best.

Learn SEO - 2024 Starter Guide

Learning SEO is an essential tool to achieve your web marketing objectives. Whether you want to better understand your needs with a view to hiring a professional or starting to do it yourself, you are in the right place. In addition, this guide to learning SEO will also provide you with some suggested tools available to you. The tools and their suggested uses, like this guide, are FREE. Happy reading.

Content Marketing

''Creating compelling and useful content will likely influence your website more than any of the other factors''
Google Logo for Content Marketing Sections – Mobile SEO – Local SEO – Speed ​​– Duplicate Content in Learn SEO Guide
Google
Content marketing is the key to your success and is the most important part of your SEO efforts today. That’s why we’re starting this SEO guide with this section. Here we will see what content marketing is, why content marketing is important in SEO and how to evaluate content marketing from an SEO perspective.

Backlinks

''The number of referring domains is one of the most important ranking factors in Google’s algorithm, as you can see from our industry study of 11.8 million Google Search results.''
Brian Dean backlinko.com
Graph showing that backlinks help SEO positioning in the backlinks section of the learn SEO guide
Backlinks are probably the most important factor after content marketing in your SEO. They are the indicator of your content’s value to search engines. They have a very specific function that must be understood and taken into account in your SEO efforts. Here we see what backlinks are, why backlinks are important in SEO and how to use backlinks.

Keywords

''SEO keywords should be the foundation of your content to address and satisfy searchers' needs.''
Search Engine Journal logo for Keywords and URLs sections of the learn SEO guide
Tylor Hermanson searchenginejournal.com
Whether keywords are second or third in importance, they are in the top 3 of your SEO priorities. They are the foundation of the communication between your website and the search engines to establish the nature of your content. Here we see what keywords are, how to choose keywords and how to use keywords in SEO.

Mobile

`` ... our algorithms will primarily use the mobile version of a site's content to rank its pages, understand structured data, and display snippets from those pages in our results. ''
Google Logo for Content Marketing Sections – Mobile SEO – Local SEO – Speed ​​– Duplicate Content in Learn SEO Guide
Google
The mobile version of your website is at the forefront of SEO today. People have changed their research habits and search engines are adapting. Therefore, this is a trend that you must follow in order to market your content. Learning SEO therefore requires knowing why mobile is important in SEO, how to adapt to mobile and how to assess your mobile SEO performance.

Local SEO

'' 76% of people who are looking for something nearby on their smartphone visit a business during the day. ''
Google Logo for Content Marketing Sections – Mobile SEO – Local SEO – Speed ​​– Duplicate Content in Learn SEO Guide
Think With Google
Local business search on mobile for local seo section of the learn SEO guide
Local SEO is no longer optional if you have a physical premises where clients come in. Indeed, 28% of people who search for something nearby on their device will make a purchase, and you owe it to yourself to be present in the results. This section describes what is local SEO, how to do local SEO and how to assess local SEO.

Speed

''Speed is now a landing page factor for Google''
Google Logo for Content Marketing Sections – Mobile SEO – Local SEO – Speed ​​– Duplicate Content in Learn SEO Guide
Addy Osmani Directeur Développement WEB chez Google
The speed of a website contributes a lot to the user experience. This experience is a founding pillar of what search engines evaluate. Here we see why speed is important for SEO and how to speed up your site for SEO.

Internal Linking

''Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website.''
Yoast logo for Internal Links section of learn SEO guide
Yoast
Guiding your readers and being understood by search engines is the basis of SEO. Internal links are an essential pillar to achieve this. This section explains what internal links are and how internal links work.

Title Tags

''Title tags are major factors in helping search engines understand what your page is about, and they are the first impressions many people get when they discover your page via organic search.''
moz logo for title tag section of learn seo guide
Moz
Title tagging gives you control over your first impression to internet users and allows the nature of your content to be declared to search engines. Title markup is an SEO essential. Here we see what title markup is, how title markup works, and why title markup is important in SEO.

Redirects

''It’s very easy to lose site integrity, SERPs ranking, even customers through bad user experience, by simply having URLs that don’t connect the dots or lead to that quarrelsome 404.''
State of Digital logo for redirect section of learn SEO guide
State Of Digital
Redirects are an indispensable tool in preserving all of your SEO efforts. So we’ll see what redirects are, how redirects work and why redirects are important to SEO.

Schema Markup

''It’s no coincidence that schema.org, the community behind the markup, was created a year before Google’s Knowledge Graph—a knowledge base of entities and the relationships between them—came to life.''
Logo ahrefs pour section Balisage Schema du guide apprendre le referencement
Ahrefs
Schema markup, with proper positioning, becomes almost free display advertising if your competition isn’t using it. This section explains what schema markup is, how schema markup works, and why schema markup is important in SEO.

Images

''Whether you’re a blogger or write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”.''
Yoast logo for Internal Links section of learn SEO guide
Yoast
The images have nothing to prove for your marketing; they are beneficial. SEO images will be just as beneficial if you put them to good use. This section explains what images are for SEO, how to use images for SEO, and why images are important for SEO.

URLs

''The URL is a humble and somewhat overlooked part of the SEO equation but it can contribute a great deal to helping your pages rank well.''
Search Engine Journal logo for Keywords and URLs sections of the learn SEO guide
Roger Montti Search Engine Journal
Simplicity and clarity contribute to the user experience. So, learning SEO requires mastering URLs. Find out here what URLs are for SEO, how URLs work and why URLs are important to SEO.

Meta Descriptions

''Research has shown that having the keyword in the body of the meta description is a relevancy signal for search engines that can help your rankings.''
Logo Semrush pour section Meta description du guide apprendre le referencement SEO
Luke Harsel Semrush
The meta description is a major part of your first impression on your readers and is a tool that directly contributes to your SEO. Here you will see what is a meta description, how to use meta description for SEO.

Duplicate Content

''Avoid creating duplicate content''
Google Logo for Content Marketing Sections – Mobile SEO – Local SEO – Speed ​​– Duplicate Content in Learn SEO Guide
Google
The message is clear. It should be understood, however, that duplicate content is often unintentional and therefore care should be taken. This section explains why duplicate content is important, how to avoid duplicate content, and how to check for duplicate content.

Author

Picture of Olivier Latour

Olivier Latour

Bachelors in Marketing, certified Full Stack Developper, long time Sales Expert. As the founder of Heeded, an agency specializing in WordPress solutions, web design, SEO, and web hosting, Oli combines technical innovation with strategic acumen to transform digital visions into tangible successes.