What is E-Marketing ? Or is it Digital Marketing ? Or Web Marketing ?
Digital marketing is not a single form of marketing and has many different forms which can be used. E-marketing is one of them. It’s also not just about online marketing or internet marketing as it is sometimes miscalled. Here we will dive a bit into the concepts and shed some light on what’s what by answering…what’s what.
Without further ado...our magnificent chart
This graph obviously only represents a categorization hierarchy. The importance of each of the elements varies depending on your marketing strategy.
What Is Digital Marketing ?
Digital marketing is a form of marketing that uses digital technologies and channels to convert customers. Digital media, like social networks, smartphones, and websites, are used by businesses to market their products and services. When the customer is properly targeted, it results in a higher response rate and faster conversion. Digital marketing is seen as a new approach to marketing due to the introduction of online platforms.
Alors que le marketing numérique est souvent associé aux plateformes de médias sociaux telles que Facebook et Twitter, il implique également d’autres canaux, notamment les applications, la publicité display, la radio, la télévision et tout autre support numérique. Le marketing numérique hors ligne nécessite souvent la réalisation d’études de marché et d’analyses approfondies pour garantir un ciblage réussi.
What Is E-Marketing ?
E-marketing is a relatively new and independent field of marketing, which has no analogue in traditional marketing. E-marketing is the collection of all marketing activities that take place on the internet. It aims to attract and retain customers over the long term.
What Is Internet Marketing ?
Internet marketing is a form of strategic marketing that uses Internet to promote and sell products and services. This often involves creating content for websites and blogs, but also includes social media, search engine marketing (SEM), email marketing, display advertising, video marketing, and mobile devices. Again, all with the intention of promoting or selling.
Internet marketing has become widely used by businesses in recent years. It is also sometimes incorrectly referred to as “online marketing” or “web marketing”, especially when it comes to B2B marketing communications.
What Is Web Marketing (Online Marketing) ?
Web Marketing is the process of generating leads and sales from your website. There are many definitions of web marketing, but here’s a succinct one:
Web marketing consists in using various digital marketing techniques to drive traffic to your website or blog, with the intention of converting them to leads and sales.
What Is Social Marketing ?
Social marketing has been around for a while, but it is still poorly understood by most. This is probably because social marketing and traditional marketing have very different goals. Traditional marketing wants to sell products, while social marketing wants to build relationships. Promoting a sale on Twitter is not social media marketing; it is simply the use of a web marketing channel.
A study from the University of Strathclyde in Scotland found that only 25% of brands on social media are successful in building relationships with their customers. The remaining 75% did not understand how to maintain a conversation with their customers and retain them.
Twenty years ago, if anyone wanted to find information about you, they would have had to know your name and what newspaper or magazine to look in. These days people search for your name on Google, and the first thing that pops up is a list of results from websites that mention your name. Well-known sites like Facebook, YouTube and Twitter contain information about you. In fact, the average person has 8.4 social media accounts.
If you’re on the web today, you leave a digital breadcrumb trail behind you everywhere you go online, on business and personal sites.
Online social marketing services are everywhere. You know them as online reputation management services.
What Is SEM ?
SEM, or Search Engine Marketing, is one of the most popular digital marketing strategies we see today. It is very effective at generating leads and the return on investment is excellent.
Search Engine Marketing est un terme générique désignant un ensemble de tactiques marketing qui s’articulent autour de l’optimisation de votre site Web afin qu’il apparaisse sur la première page des résultats de recherche pour les mots clés pertinents. Notez que cela est différent de la »simple » optimisation de votre site pour les moteurs de recherche, qui s’appelle SEO. Le SEM inclut le référencement (SEO), mais englobe également la publicité payante via Google AdWords et d’autres plateformes.
What Is SEO ?
The question “What is SEO?” » is asked by all business leaders and Internet users. The real question is what is not SEO. We could flip the chart above and still be consistent…almost. SEO stands for Search Engine Optimization and there are many things that fall under the category of SEO. From creating quality content that people want to read and share, to backlinking your website with other sites, to social media marketing, all of these are aspects of SEO. If you are part of your company’s web marketing operations, learning SEO is an essential asset.
What Is PPC ?
PPC is an online advertising system that allows businesses to place ads on search engines or their websites. When someone clicks on your ad, you pay the search engine a certain amount of money per click. PPC stands for Pay Per Click, and it’s a very powerful part of your digital marketing strategy. PPC can make or break your website (especially its budget), depending on how you set up and run campaigns.
What Is Content Marketing ?
Content marketing is nothing new. It has been around for years and has been the cornerstone of many companies’ marketing strategies over the years. Content Marketing is a form of marketing that focuses on the creation and distribution of valuable, relevant, and consistent content to attract and acquire a clearly defined and understood target audience, with the goal of driving profitable customer action.
Conclusion
And that’s what’s what. Digital marketing is often confused with social media marketing. However, digital marketing encompasses an array of online and offline marketing techniques. The ones presented in this article are the types of strategies most commonly used by businesses to reach their target audience online.
Author
Olivier Latour
Bachelors in Marketing, certified Full Stack Developper, long time Sales Expert. As the founder of Heeded, an agency specializing in WordPress solutions, web design, SEO, and web hosting, Oli combines technical innovation with strategic acumen to transform digital visions into tangible successes.